Copywriting is all about the headline. If you want people to read your article, answer your ad, or buy your magazine you have to draw them in with your headline. There are 8 basic types you can use.
1) DIRECT HEADLINE: states the selling proposition directly...no hidden meanings and no puns
Ie: "Boot cut jeans-50% off"
2) INDIRECT HEADLINES: this causes curiosity, and the questions it raises are answered in the body copy
Ie: "Ten million to One, We Can Mix It."
3) NEWS HEADLINES: this can be an intro to a new product, an improvement of an existing product, or a new application for an old product
Ie: Finally a new system that will actually teach you how to market!
4) HOW-TO HEADLINES: this headline offer the promise of solid information, solutions to problems
Ie: "how to generate leads in your first 7 days"
5) QUESTION HEADLINES: must ask a question that the reader would like to see answered or can relate to
Ie: Have you had any of these marketing problems!
6) COMMAND HEADLINES: tells your prospects what to do
Ie: "Aim High. Reach for New Horizons." U.S. Air Force
7) REASON-WHY HEADLINES: list the sales features in an xyz fashion
Ie: 5 concerns with online marketing
8) TESTIMONIAL HEADLINES: your customers do your selling for you, they offer proof that the customer was satisfied with the product or service
Whenever you are stuck for an article, look at these headlines and take action, because no matter how good your body copy is, they will never read it without first being drawn in from your headline. I found this marketing system that will teach you to have never ending leads and a profitable business.
Tracey Girling
http://traceysonlinemarketingsuccess.com/?site=VDavidS&t=david
Article Source: http://EzineArticles.com/?expert=Tracey_Girling
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment