Copywriting is more of an art than a science. Even though I could list various techniques you need, without a flare for writing, they won't get you anywhere. There are many things you have to think about when writing, little tricks you can use to grab attention and keep it. But without great writing, the end result will look forced and awkward.
So basically what I'm saying is even if you followed all my instructions carefully (in all the articles I have published here and elsewhere), you won't necessarily become the greatest copywriter known to man over night.
OK, that's the disclaimer over and done with. Copywriting is sales writing - its sole purpose is grab the readers' attention and keep them enthralled until they're ready to buy. The persuasiveness of your writing boils down to your ability to convey a convincing tone of voice, your choice of words and your ability to produce punchy sentences. And the best way to do that is to stay focused.
To help you out, I've put together a list of what you must focus on when writing:
YOUR READER
It's not very long so it should be easy to remember. Everything you write must mean something to your reader. Using a fishing analogy - if your line of words is taut, your fish (reader) will remain hooked, let it go slack and they will swim off towards one of your competitors.
It all starts at the beginning
Your opening sentence is crucial - its your hook to get your reader interested and to keep them interested. So make sure you:
Address them directly
Create empathy to get their attention
Talk to them
If that sounds a bit daunting, when you're writing imagine your reader sitting opposite you. Write to them as you would talk to them; be conversational. By doing this you will engage them and keep their interest. If you don't engage them they'll start gazing out the window and you'd have lost them.
This may take a bit of practice and it won't make you an amazing freelance copywriter over night. But, over time, as you get more confident you will start to see a better return on your sales copy as you engage with your readers and put them first.
Sally Ormond of http://www.briarcopywriting.com, is a professional marketing copywriter, SEO website copywriter and advertising copywriting with extensive experience in both B2B and B2C markets.
To have a chat about how she can help you send an email to sally@briarcopywriting.com or call +44(0)1449 779605.
Article Source: http://EzineArticles.com/?expert=Sally_Ormond
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