Seven Ways to Improve Your Copy.

Copy is king...if it is done right.

It also will not make or break your offer if you do not have a good product or offer put together, if you do not have a good list to promote to, and if you are trying to sell something that you THINK they want but have never asked if they truly want.

Let's say you have those things in place.

Here are 7 things to spice up your copy so it performs better (aka - makes you money)

1) Re-write it so it sounds just like a conversation you would have with a friend of 10 years that has expressed interest in what you do. Someone you are comfortable with. Someone you can cut through the bull with. Someone you can be brutally honest with. Someone who will take action. Write to those people and make it sound just like a conversation - and your results will improve.

2) Take out the first 2 paragraphs of your copy. Think of it this way - it is just like clearing your throat when you get up to talk to a group of people. Unless your voice is warmed up you will need a few seconds to get going. Same in writing copy. The first few paragraphs can typically be taken out and have a more powerful impact. Try it.

3) Take your headline out and run it as a classified ad in an appropriate paper. If it does not pull calls or inquiries - you can make it stronger.

4) Test a 2 step offer. The first thing your prospects see is an ad that compels them to ask for free information. Not trying to sell them anything in the ad. You are convincing them you have some free information that is very useful. Then in the report and follow up - you can go in for the sale.

5) Shorten your paragraphs. You see it all the time online - long blocks of booooorrring text. Break them up - the best range is 5-7 lines MAX per paragraph. Much less intimidating online.

6) Have someone else (preferably in the 12-18 year old range - even younger) read it out loud. Listen for points they stumble on and make sure you make those parts smoother.

7) Get rid of the word "will" as much as possible. Example - "this will make your goal setting much easier" - eliminating 'will' makes it "this makes your goal setting much easier". That simple step and word deletion adds power and impact.

Again - copy can always be tested and improved until the results show negative effects on sales.

Try new things - you never know what will be a hit.

Troy

Troy D. White
http://www.smallbusinesscopywriter.com

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